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营销目标和战略重点
制定营销计划,管理者需要回答以下问题:
"如何准确地传达品牌的概念?"
"如何评估营销活动的效果?"
"如何设计营销预算"
企业如何管理营销团队?"
品牌营销的核心价值
品牌营销的工作流程
1.品牌营销的工作流程
2.品牌营销的工作内容
品牌营销分为三个阶段
对消费者、竞争者、产品和行业
